London, EN                                                                                  Brand & Packaging design

Branding and package design for a new food venture, that chose to bring exposure to a widely consumed and nutritional cereal grain in Asia to the western markets. The brand logo focussed on the transformation of the letters from spherical typologies, by morphing them to resemble the “bite out of a crisp”. 

Packaging design requires statements to be made at first glance, while still portraying the product itself. For these, the options chose simply to showcase the origins of the product itself and use that as the imagery for packaging.